I get an email a few days ago that tells me about some new metric research. The email says, "If you are looking to boost your contact center performance, this guide will quickly get you up to speed. Would you like a free copy of this complimentary guide? If so, just let me know."
Immediately I understand this company doesn't "know" me. If they did, they would realize I don't manage a call center and boosting an imaginary call center's performance is not top on my list.
But, I am a research junkie. Therefore, I notify the company that I would like a complimentary copy. I comply with their instructions: "To receive your complimentary guide, simply reply to my email." (There is no link to click.)
I inform the compnay in my email that after reviewing the guide I would like to promote their company and research on the Customer Contact Performance Forum (CCPF) (www.contactcenter.ning.com). I explain we have members who might be interested in requesting the guide (I had no intention of including the entire guide on the CCPF site).