Response Design Corporation:Creating the Uncommon Call Center
 
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E-mail management

Question:
What are customers expecting these days as far as e-mail response times?

Answer
There is a lot of research behind e-mail response times. That makes it pretty easy to give some parameters.

Most customers wait for some kind of "immediate" response to their e-mail. Otherwise they begin to question if their e-mail got to you and will end up calling you to confirm you are working on their inquiry. So, if you aren't acknowledging e-mails, you may be generating additional calls into your call center. This first acknowledgement response can be automated and should arrive within an hour.

The "answer / solution" to a customer's e-mail request should be within 24 hours (however, if the request is "urgent" then within an hour). This turnaround time is pretty standard for customers these days. I know, as a customer, it is was I expect!


Answered by Kathryn on 02:10 PM